Picture this: When I was in school I thought I had it all figured out. I had good grades, I had great professional recommendations and knew my odds were good to get into the internship. I planned out the job I’d apply to months in advance, and I got it even before passing my exam. Then….. I realized it was not what I wanted. Looking back, I’m glad I don’t work there now.
After finding my clinical job unsatisfying and my morale was low I knew I needed something else. Living where I do, there aren’t many jobs for RDs. My only foreseeable option was to start private practice. However, it is extremely daunting to dive into private practice – the “to-do” list can quickly feel overwhelming and the learning curve is steep. As RDs we are eligible to start a private practice, but we aren’t taught anything about it in school! The marketing alone can feel like a full time job to master, let alone all the tools available on the internet for businesses!
There are two courses of action:
Option A: you struggle through it on your own. You find all the free resources and trainings you can, you join RD groups to share advice and you fight to keep your head above water in the beginning. You quickly become overwhelmed…. you worry about money…. you stretch yourself so thin…. and the clients are slow to come.
Option B: you find a business coach with the road map and plan already developed. You put the plan into place, have a mentor to ask questions specific to you and your practice…. and you quickly see results.
When it’s laid out in black and white it’s obvious which choice is smarter. It’s always easier to see from the outside in – but when we’re in this position we allow it to be much more complicated.
I’ll be honest – with two kids to support and my husband also building a business from scratch – we were scared to make the leap of faith and start my practice too. We didn’t want to become just another statistic of how many businesses fail within the first few years. Let’s be honest, hard work has nothing to do with failure – it’s the business plan.
Take my advice – take option B. You will not regret it. Just take a moment to think about what you tell clients – would you tell someone to find all the free nutrition information they can on the internet, Pinterest and self-help groups out there to treat diabetes/CKD/(fill-in-the-blank)?? No. The smartest thing to do is get help from a knowledgeable professional, even if it costs you some money. You’ll get better results and reach your goals quicker.
Work Smarter Not Harder has been amazing for my practice and my self-confidence. I started from ground zero. In just 5 months I have learned and implemented priceless pieces of knowledge that allow my business to run smoothly and efficiently. I am selling packages, getting paid what I’m truly worth and my ideal clients are finding ME. It is very comforting to not stress about what I need to do first, second, third etc – there’s no reinventing the wheel! You learn the material, implement it and have time to focus on the rest of the “to-do” list! Just like Tracy says, this is your “real life MBA” for virtual private practice!
I truly cannot wait to see what happens after implementing the knowledge from the second half of the course!
Thank you Tracy for changing my life and the course of my business forever!
Rochelle Davies, RDN