2017 Work Smarter Not Harder Testimonial – Linda Kessler
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Work Smarter, Not Harder Testimonial – Linda Gilmour Kessler
I knew I wanted to start my own private practice and work from home. I was thinking about a virtual practice, but I was feeling very overwhelmed and I had no idea where to start. I came across Tracy’s “Work Smarter, Not Harder” course and I knew right away that the course was exactly what I needed to set myself up for success! I knew that if I tried to figure it all out on my own, it would take me YEARS to get established.
Tracy helped me:
- Identify what area I wanted to specialize in
- Narrow in on who my target/ideal clients are, what their pain points are, and their desired results
- Develop client packages to meet the needs of my potential clients.
- Develop a comprehensive marketing strategy which included developing a high quality, high-converting website (currently in progress) and using social media
- Create an email marketing campaign that will allow my new followers to engage with me on a deeper level
- Understand the behind the scenes business systems and policies, such as client agreement forms, online scheduling, taking payments and establishing healthy boundaries with my clients
I also enjoy The Work Smarter, Not Harder class Facebook group. It was also very helpful. The others in the class were always supportive and willing to provide constructive criticism.
I am looking forward to fully launching my new business in 2018! For anyone thinking about taking Work Smarter, Not Harder, you won’t regret it!
Linda Kessler, RD
Tracy Konoske is an eclectic clinician and uses a blend of natural, integrative, functional, and personalized medicine to help her patients feel their best. Tracy understands that there are 4 drivers of chronic disease: Toxins, Infections, Stress, and Diet. And it's often a combination of all 4 that lead to a chronic health condition, and thus it takes a treatment plan addressing each of the 4 to resolve and reclaim good health. Tracy has recovered from 2 "perfect storm" situations which had drastic effects on her health and led to multiple mystery illnesses and diagnosis including Lyme.