Work Smarter, Not Harder Testimonial – Linda Gilmour Kessler
I knew I wanted to start my own private practice and work from home. I was thinking about a virtual practice, but I was feeling very overwhelmed and I had no idea where to start. I came across Tracy’s “Work Smarter, Not Harder” course and I knew right away that the course was exactly what I needed to set myself up for success! I knew that if I tried to figure it all out on my own, it would take me YEARS to get established.
Tracy helped me:
- Identify what area I wanted to specialize in
- Narrow in on who my target/ideal clients are, what their pain points are, and their desired results
- Develop client packages to meet the needs of my potential clients.
- Develop a comprehensive marketing strategy which included developing a high quality, high-converting website (currently in progress) and using social media
- Create an email marketing campaign that will allow my new followers to engage with me on a deeper level
- Understand the behind the scenes business systems and policies, such as client agreement forms, online scheduling, taking payments and establishing healthy boundaries with my clients
I also enjoy The Work Smarter, Not Harder class Facebook group. It was also very helpful. The others in the class were always supportive and willing to provide constructive criticism.
I am looking forward to fully launching my new business in 2018! For anyone thinking about taking Work Smarter, Not Harder, you won’t regret it!
Linda Kessler, RD