Building a business is a lot like building a home. You need a good foundation to start with. The foundation is your website.
And within that website, you need to have COPY that speaks to your ideal client. In short, you need to dig deep and understand your ideal clients pain points AND what emotional transformation he/she is looking for.
EX: Your ideal patient has chronic Lyme. He/she has a long list of symptoms. Not only do you need to be able to communicate that you can rectify those symptoms, you need to be able to provide hope that he can have his life back…..that he can get well enough to go back to work…..that he can start traveling again. You need to fully understand what drives him to be willing to change his diet, take supplements, sit in a far infrared sauna, and better manage stress. Perhaps what motivates him is that he could attend social parties without fear. Or he could drive without getting nauseated.
THOSE are what move the process forward and seal the deal so that your ideal client will hire you and start the healing process.
Learn a bit about my story and drill down on YOUR ideal client! If you don’t nail this part, your career as an entrepreneur will be very disappointing. Just like you don’t put the flooring in your new house without having a roof over the place, you should not be creating a website and markeing material for social media if you don’t know who you are talking to.
This is a critical part of all business plans.
Tracy Konoske MS RDN CLT
America’s Virtual Nutritionist
Smart Proven Strategies for Building Your Online Business (without the overwhelm!)
Click HERE to schedule a 30 minute no-obligation Get Acquainted call and see if you are a good fit for the 9 month group Work Smarter Not Harder Business Mentoring course starting in January 2018.
It’s been a rewarding experience and I’m really proud of the previous WSNH graduates and all they’ve learned and accomplished. This is the final year WSNH will be offered so if you are serious about having a successful online practice, don’t miss out on the best coaching program in the industry.